Our Story

Our Vision

Create a business in which gratitude and charity are woven into the foundation.

Gratitude is at the foundation of the company - literally. Mamnoona (feminine) is the English translation of ممنونة, meaning Grateful. It's typically used to mean "Much obliged" or "Dutiful" toward your kindness.  And in this spirit of duty, Mamnoona has a fair-trade business model, built on the belief that true beauty shines brightest when we lift others up, and giving back is a responsibility we all share.

Our Goal

Create more than a self-care brand. Start a Meaningful Movement

We are a minority and woman-owned company, curating specialty self-care products bringing age-old Moroccan rituals to the forefront. Our goal is threefold - to provide the highest quality products which give your skin true nourishment, support the communities from which the ingredients are harvested and amplify giving to accelerate access to safe drinking water for all vulnerable communities.

Our Hopes and Dreams

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Our Acts of Kindness

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The Story of Mamnoona

The Vision: Create a business in which gratitude and charity are woven into the foundation.

Gratitude is at the foundation of the company - literally. Mamnoona (feminine) is the English translations of ممنونة, meaning Grateful. It's typically used to mean "Much obliged" or "Dutiful" toward your kindness.  And in this spirit of duty, Mamnoona has a fair-trade business model, built on the belief that true beauty shines brightest when we lift others up, and giving back is a responsibility we all share.

The Goal: Create more than a self-care brand. Start a Movement.

Mamnoona is family-owned modern self-care company, curating specialty self-care products from around the globe. The goal: to provide the highest-quality products which provide true nourishment - to you, to the communities from which they are harvested, and the broader community, especially those in vulnerable places.

To achieve this goal, a portion of the proceeds from each bottle are donated toward the development on clean water wells. 

The Means: Leverage an ancient resource: the Argan tree

Argan trees are native to North Africa yet today, they can only be found in southwestern Morocco. Known for its hardiness and perseverance, this tree can survive harsh conditions and extreme heat. It produces both a fruit (used to feed animals) as well as a hard seed, from which luscious oil is extracted by hand.

The Outcome

Sales of Mamnoona actively support global initiatives that provide access to clean, safe water wells in the places which need it most.

Because beauty isn’t just about how you look—it’s about what you do.